media bytes, monday, november 6, 2006

Monday, November 6, 2006 by SDRadio.

Welcome to SDRadio for monday, november 6. The GelderHead Thought Of The Day: Most of us let ourselves slide into believing that someday… suddenly we’ll have more time to do what we want or need to do. This passive “waiting until” attitude allows precious time to slip through our fingers like water to disappear forever. ~Dru Scott

The mysteries of ratings: One man’s opinion in the Union-Tribune had Cliff Albert at KOGO in San Diego write: “Not quite fair to paint the talk radio picture in San Diego as needing a makeover because of the Summer book (July-Aug-Sept)…which was heavily impacted by the Padres being in the pennant race all summer and in playoffs at end of season..and lots of cable TV viewing and listening.
The average for the last four ratings periods…(Fall 05 through Summer 06) over last year…shows KOGO is top-rated talk station, overall #4 among all stations during the last year, KFMB is #7, and KLSD and KFI are tied as the third highest rated talk stations and are in the top 20 of all stations.”
Cliff added: “Talk radio is alive and well in San Diego.”
True statement, however there is not much local content outside of KPBS‘ offering during the broadcast day. What I was telling the UT (in an acticle about a possible company move by Clear Channel Communications), was that local news/talk radio needs … more local talk.
Outside of XX Sports 1090/105.7 the politcal spectrum is:
Mornings: KFMB’s Rick Roberts hits the 760 mics at 5 a.m. Stacy Taylor has the progressive view at 6 a.m. on 1360 KLSD. Starting at 9 a.m., outside of The Mikey Show on Rock 105.3 and Dave, Shelly, and Chainsaw on 101.5 KGB, San Diego can’t talk locally on the airwaves outside of KPBS-FM.
In fact, Rick Roberts is the only local talk show on weekdays at 760. Likewise, Stacy has the only local programming on KLSD.
KOGO hits the local talk circuit at noon with Mark Larson followed by Roger Hedgecock.
Outside of weekend shows on various commercial AM and FM stations, the local voice is very limited to mornings on two stations — and one outlet in the afternoon on KOGO.
The nation’s seventh largest city has over 40 stations either broadcasting from or targeting the San Diego metro area.
Quality hosts with local issues are doing elsewhere in the country; why not San Diego?

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