Welcome to SDRadio for friday, december 8, 2006.
The GelderHead Thought Of The Day: It is only when we try to control the current of life that we feel pain and disease. Life is as easy as you perceive it to be! ~Unknown. Visit the [1] Gelderhead.

With the axing of Mark Zegan at KiFM this week, and other changes in the market, I was asked why stations let popular personalities go.
People come and go in the market all the time. In and out of radio, it’s like the [2] hokey pokey. It wasn’t that long ago that Jeff Dotseth and Dave Palet were the sports voice of 760 KFMB. Greg Cook was magic at 92.5. Remember Ken Copper, Bill Moffitt, Art Michaels, and Shotgun Tom Kelly at K-BEST 95? Chris McKay was a staple at KOW-FM that some fans of the Escondido station thought he owned it!
A radio station’s heritage is built on the people behind the mic, the production staff, sales desk, and ownership. A radio is not a cash machine tied to a radio tower. It has to be in business to make money, or the station can not survive. A radio station’s heritage is plowed with many workers. Fans (and this writer) have to realize that it is a business and while personnel decisions have a wide-range effect, it is the business radio hosts have choosen.
People will write, on some occasions, that they will never listen again to the station. Well, I’ve thought that a thousand times about some stations in the market and yet I still tune in.
When someone does leave after a long time behind the mic, it’s like loosing a family member. Quesions about why they were let loose usually go unanswered. To give an official response opens both parties to consequences not desired. Most of the time the mic is turned off before the host gets a chance to say good bye to the radio audience. “If I only had the chance,” some will say, “to tell my audience good-bye.” It gives the host a closing, and the audience an exit. Realistically, once the decision comes down, there is a slim chance for an open-mic event to happen. A good-bye can backfire. The train wreck of Stacy Taylor’s last show on KFMB was especially interesting — he was called up and asked on air about a job at cross-town KSDO before hanging up the 760 headphones.
Part of the mission of this web site is to report on the coming and goings of hosts. Just like most jobs around you, personnel changes happen. While radio personalities changes on-air are public, most of the reasons why are really private between the host and the station.
After all, that’s what it is all about!
Stay Tuned!

Noted: “[3] Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves.” Also:
[4] “Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.”
Thanks to Larry Shannon at [5] RadioDailyNews.com.

Links: The internet hosting company has fixed (as of posting) the issue with links. Please “enjoy” the history.

The poster on the right side of the column is from the Library of Congress. I stumbled across the U.S. government poster — it was used in World War II.

Thank you for making SDRadio part of your internet travels this week. See you on the radio today and here early next week! Enjoy the weekend!