Thursday, June 21, 2007 by SDRadio.

Registered on July 19.

San Diego’s K-Surf 103.7

Slated …. very soon. Launch codes have been entered.

Give Free FM a Chance

Update: 4:30 p.m. 1037KSURF.com The web site splash page is missing from the CBSRadioSD.com web server. Previously, the page pointed to the graphic.

Stay Digitally Tuned

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Thursday, June 21, 2007 by SDRadio.

Welcome to SDRadio! Hello summer!

The world-famous GelderHead Thought Of The Day: Before you speak, ask yourself, is it kind, is it necessary, is it true, does it improve on the silence? ~Sai Baba

Join KSON’s Cliff and Company in Oceanside tomorrow! They’ll head out to Grubbie’s Diner at 1034 South Coast Highway. Bring a new, unwrapped toy or a Gift Card to this Hometown Handshake Tour for the The Christmas You Missed. This is where the entire Christmas experience is restaged for military and family members who were deployed during the 2006 Holiday Season.

KSON presents Dance Under The Stars! Starring Ty Herndon with special guests Luke Bryan and Crossin Dixon. Tickets are only $5 and are ON SALE NOW online or during regular business hours. See the KSON.com for ticket locations.

Dance Under The Stars happens Saturday, July 28 at the Lakeside Rodeo Grounds, Highway 67 and Mapleview in Lakeside. Gates open at 5 p.m., music begins at 6 p.m.

Earlier this week, I wrote how the Apple iPhone is understood by the public more than HDRadio. RadioDailyNews.com’s Larry Shannon offers his thought on HDRadio: “Part of the HD Radio problem is that radio stations aren’t taking advantage of the HD2 channel and HD3 channel. It’s the same way it was when FM reared its head in the late 60’s and early 70’s. The broadcasters didn’t want to lose their numbers to other channels. It’s a slowly evolving thing.”

HDRadio is not an elixir, it can be utilized by the industry to promote a station, give alternative programming. It’s not a floor wax, nor is it a desert topping — some of the HDRadio ads are misleading, however. You won’t get a hundred stations on a HDRadio receiver. You’ll get about seven in the San Diego market. You’ll discover that KOGO’s Dave Mason and LaDonna Harvey continue to give the newscast in the morning on KOGO and the audio quality better. Jeff and Jer remain on the air at Star 94.1’s HD-1 station — yet the hidden station is at HD2. The alternative music is non-stop with no commercials.

The two best examples of how HDRadio could work start at KPBS. The HD2 multicast offers Groove Salad, a corn-syrup free offering of great music. You won’t hear anything like it on the San Diego airwaves. Likewise up the dial at 101.5 KGB, it is Dave, Shelly and Chainsaw all day and night. There’s hope in the limited offering of multicast stations. Ponder this: realistically, a station could offer four programming choices on one FM station. Analog, HD1, HD2 and HD3.

I have reported the reception issues of the multicast stations, yet as technology moves forward, those should become moot as new generations of transmitters, FCC rules, and receivers make the bits and bytes easier to get. I don’t expect analog to disappear like television will do shortly.

Now it is up to the station to exploit a new offering on the airwaves. Serve the public with another outlet. Radio has always been under the prediction it is going to fail, yet here we are in the 21st century listening to radio. Radio audiences want more choices and radio stations could give them the chance.

No vacuum tubes in radio receivers today. I hope station owners are not living in a vacuum missing the technology jump to the future.

Back to the Apple iPhone that hits the streets next week. A lot of buzz, and two million handsets are expected to be at the fingertips of consumers shortly. There’s much excitement about Steve Job’s new tech-entry. I can’t say the same of the HDRadio product that radio is trying to sale.

Stay Digitally Tuned.

XM and Sirius are about split on listeners in the paid radio area. While the companies are talking up the proposed merger, they are also gearing up to remain seperate service providers. XM remains the stronger of the two financially. Sirius had to grab $250 million in financing recently. Interesting when the fed agencies will rule on what the providers will do ….stay tuned skyward.

Who is Alice and why is she considering San Diego?

Thank you for making SDRadio part of your internet travels. See you on the radio today and here early next week!

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