San Diego Classic Rock station KGB placed an ad in the Sports section of Friday’s Boston Globe calling the New England Patriots Head Coach Bill Belichick “Belicheat” and showing support for the San Diego Chargers on their trip to Foxboro this weekend.
The Chargers and The Patriots face-off Sunday night on national television just days after the NFL opened an investigation into alleged acts of cheating on the New England coaching staff.
The ad invites readers to engage in some smack talk leading up to this weekend’s game. Supporters of both teams can log on to 101KGB.com and use the keyword “cheat” to gain access to the message board.
The game will be on KGB’s sister station Rock 105.