105.7 hits with “The Walrus”

John Lynch announced this morning at BCA:

“I am pleased to announce that this morning the Broadcast Company of the Americas launched a new exciting format on its 105.7 FM.

With the advent of 1090 AM going digital with HD radio, we find it redundant to offer XX Sports Radio on both 1090 AM and 105.7 FM.

After conducting extensive research, BCA identified a hits based format that will be a formidable competitor.

The Walrus 105.7 This morning at 9am, BCA launched “105.7, The Walrus”

The Walrus will feature the best of the San Diego Classic Hits combined with a contemporary, fun, music intensive presentation. Because the demographics are complimentary, the Padres will continue to be carried on both 1090 and 105.7. The Walrus will unfold over the air over the next two weeks as the music–only presentation will add personalities and features with the final Walrus ready to waddle on in early May.

As we all know, times are challenging right now. Many broadcast companies have engaged in layoffs, hiring freezes, and taken other “draconian” measures to cut expenses. At BCA, we are confident that the challenging times yield great opportunity. We want to present an exciting new venue for our partners and advertisers, to help overcome the challenges of the economy.

In addition to the on-air presentation of the Walrus, BCA will offer some exciting web-based opportunities to provide great value for our advertisers.

Finally, in both Noble Broadcast and BCA’s history, our companies have been trailblazers in terms of creating and presenting formats that have been top rated in their markets.

Stations such as KBCO, 91X, THE End, Magic 102, XTRA Sports, XX Sports Radio, and many others have been market and format leaders. BCA looks forward to adding the Walrus to this prestigious list of some of the most successful stations ever.

John T. Lynch
President and CEO
Broadcast Company of the Americas

The stations web site is WalrusFM.com.

This entry was posted on Tuesday, April 15, 2008 at 11:50 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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