The $400 Million Dollar Man

Deal puts El Rushbo on Radio for the long term

Rush Limbaugh, who’s heard weekly by nearly 20 million listeners on about 600 radio stations nationwide, including KOGO and KFI, renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show many years into the future. The deal also includes continued syndication of The Rush Limbaugh Morning Update, a 90-second commentary that airs Monday through Friday. Furthermore, Premiere Radio, in partnership with Mr. Limbaugh, will continue to oversee The Limbaugh Letter, a monthly newsletter with a subscriber base in the hundreds of thousands, and RushLimbaugh.com, one of the most popular broadcast media websites that incorporates Rush247.com, a subscription service.

Mr. Limbaugh stated, “This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors. I’m having more fun than a human being should be allowed to have. There’s a relationship between the audience and the host here that is second to none. We’re going to continue to provide Broadcast Excellence and have a lot of fun along the way.”

Advertiser and affiliate demand is at an all-time high for Mr. Limbaugh. President of Premiere Radio Networks Charlie Rahilly stated, “The Rush Limbaugh Show enjoys an unprecedented platform of radio affiliates. Plus, advertisers harness the intensity of listener engagement — no one’s ‘word of mouth’ about a product or service delivers more impact than Mr. Limbaugh’s. The Premiere team is proud to partner with Mr. Limbaugh deep
into the next decade.”

Clear Channel Radio President and CEO John Hogan commented, “Broadcasters of Rush’s quality come along once in a lifetime. We’re privileged to continue our relationship which is unprecedented in the history of our industry.”

In addition, The Rush Limbaugh Show will reach a radio milestone this August — the 20th anniversary of America’s most-listened-to radio program. The Rush Limbaugh Show is the highest rated national radio talk show in America. Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts. He has been recognized for his achievements with Marconi Awards
for “Syndicated Radio Personality of the Year” in 1992, 1995, 2000 and 2005 from the National Association of Broadcasters. In 1993, he was inducted into the Radio Hall of Fame and in 1998, into the National Association of Broadcasters Hall of Fame.

Various trade papers has the deal worth $400 million dollars.

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