Given the fact that social networking sites are one of the most visited and popular sites on the internet, it is surely only logical that big brands and corporations should use this to their advantage and create their own ones? Web 2.0 technologies should be used not only for video solutions but to ultimately bring a website alive, encompassing other features such as blogs, forums, RSS and teams.

Corporations should look into developing their own platforms for social networking as this would provide them with the flexibility they require. The benefits they would receive would be vast such as higher employee engagement, enhanced communications and productivity which would drive sales and customer satisfaction. Great example of an innovative platform that provides loads of functionality and branded interfaces, brandstation. It also has a demo site in which you can test all the features: http://www.brandstation.tv/