VMIX, a leading provider of media management software and services for online publishers and media companies, today named Dan Charleston, as Senior Vice President of Business Development.
“Dan brings a wealth of experience to the VMIX team,” President and CEO Mike Glickenhaus said. “I’m confident that he will lead our sales team to the same levels of success he has demonstrated before.”
As SVP of Business Development, Charleston brings over 27 years of sales-management experience in the broadcast arena to VMIX’s national sales and business development expansion.
Prior to joining the company, Mr. Charleston served as a Director of Sales at Clear Channel Radio, where he managed overall sales and revenue-development efforts for national and local opportunities, as well as online and experiential marketing. Charleston directed a large team of account executives and sales managers, as well as the company’s national rep-firm efforts.
Before Clear Channel, Charleston was VP of Sales at Finest City Broadcasting and held a variety of sales management positions at Jacor Communications and Nationwide Communications.
“Online video is a platform that most every business is considering today – whether you’re an enterprise hoping to increase interactivity, or a media or entertainment site looking to increase engagement and advertising revenue, video offers unparalleled opportunities,” Charleston said. “VMIX clearly leads the way in helping clients take full advantage of media technologies. I’m very pleased to be part of the team.”
Charleston will assume his responsibilities as SVP of Business Development effective immediately.
The web site is VMIX.com.
About VMIX
VMIX is a leading provider of digital media management and video platform solutions. VMIX technology makes it easy for website publishers to engage their online audiences, increase ad revenue and grow their business. The company is the trusted partner of news, entertainment and enterprise companies like Tribune Company, McClatchy Company, Lee Enterprises, and Warner Bros/Telepictures.
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Thursday, July 31, 2008 at 2:29 am
I agree that video is the most engaging form of online media today, and it only looks like it is set to get bigger. It seems though, that the concept of using social networking and video for businesses to increase engagement and enhance communication, both externally and internally, has not really reached its full potential.
Given the fact that social networking sites are one of the most visited and popular sites on the internet, it is surely only logical that big brands and corporations should use this to their advantage and create their own ones? Web 2.0 technologies should be used not only for video solutions but to ultimately bring a website alive, encompassing other features such as blogs, forums, RSS and teams.
Corporations should look into developing their own platforms for social networking as this would provide them with the flexibility they require. The benefits they would receive would be vast such as higher employee engagement, enhanced communications and productivity which would drive sales and customer satisfaction. Great example of an innovative platform that provides loads of functionality and branded interfaces, brandstation. It also has a demo site in which you can test all the features: http://www.brandstation.tv/