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- Sunday, November 23, 2008: HDRadio's failure with the consumer
- Friday, November 21, 2008: DSC's 'No Brainer' a fine tribute to the show
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- Tuesday, November 18, 2008: KGB's DSC premiere movie on Thursday
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Arbitron to restate radio trends
Arbitron, the ratings service, told SDRadio this morning that the service will be restating the San Diego trends due a “faulty report”. The updated book is expected to be out on Friday. The Arbitron spokesman said that the reason that a diary book was filled out by a family member of a radio station and would not identify the station. Jessica Benbow, spokesman for the company said an official statement would be sent out to the fifth estate this week.
From Arbitron:
“Arbitron has learned that three Summer 2008 Week 2 San Diego metro diaries were returned from a media-affiliated household. We have confirmed that these diaries, which were in-tab for the originally released Arbitrends estimates, should not be included in the in-tab sample.
“Revised San Diego Arbitrends data for the Summer Phase 1 Arbitrends report period (May-June-July) and the Summer Phase 2 Arbitrends report period (June-July-August), based on an in-tab sample that excludes these diaries, will release on Friday, September 26, at 10:00 AM Pacific Time.
“Audience estimates for KLSD-AM may be substantially affected in particular demos and dayparts. Estimates to other stations may be slightly affected, as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.”
Meanwhile, Clear Channel Communications in San Diego have been telling advertisers about the issue and has “has moved swiftly to correct the situation.”
In the last trend release, KLSD received a rating of .6 percent. Joel Denver of AllAccess.com tells SDRadio that one diary “can effectively change the entire picture.” Arbitron’s policy is not to have “family members or friends” of station employees to fill out a report.
Stay Tuned.
Wednesday, September 24, 2008 at 6:29 am
I got a call yesterday from a woman claiming to be from Arbitron. Typical rambling, reading a script telemarketing thing - but it took TWO MINUTES (at least) before I interrupted her to ask if she was supposed to talk to people from the radio business. She (of course) said no -and she was going to get to that. There are so many issues with this, I’m very scared. The training for this lady was about -NONE. The script was long, because of her headset she was very tough to understand, and about as engaging as a traffic accident. Remember. THIS is what (as she told me) determines the future programming of radio. Stations pay HUNDREDS of thousands for this service, and from a total consumer standpoint it’s an awfully poor introduction to what can eventually determine whether you survive or end up on the beach.
Monday, October 20, 2008 at 9:18 pm
The initial concept that this is as close as it gets(in refernce to Arbitron being a one horse pony in this game) is the fact as we face it in the industry. What else does the industry have as a baseline to meter the feedback from? if this is all we have, what are the options? The other question is, as long as they are the one horse pony, are they massaging numbers internally to make sales of there product? You better believe thay are. Wouldnt you adjust negative numbers to your perspective buyers to soften the blow? Who are we kidding here? This is essentially a smoke and mirrors trick with an unstable data base that is massaged by the dedicated work staff of Arbitron to show some plusses in a negative trend market. What are the options? You try to out guess them with your own less expensive opinion gathering and not be wowed by the high tech army of B.S. they have assembled. My opinion is you would probably be pretty dam close and save yourselves alot of money.